These cookies do not store any personal information. 62% of the readership in this region are men and the average age of each reader is 45. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. These cookies will be stored in your browser only with your consent. (+1) 202-419-4349 | Fax 2. The total makes The Age the country's second most read masthead and the most read in Victoria, with an audience more than 500,000 higher than that of the Herald Sun, which had 4.017 million readers in December. The Daily Mail is the only paper to have more female readers than male ones (these stats are across all age groups), with 52.5 percent female vs 47.5 percent male.
Reader profile Circulation and readership. The exception, The Atlantic, has the oldest readership of all. Millennials make up around a fifth of both The Times’ and the FT’s audience however, which isn’t too bad, but the Guardian, The Mirror and The Sun take home the bacon, with 28, 29, and 29 percent of their audiences constituting those in that millennial age range, respectively. The consumption patterns those younger readers are forming now will become habits that stick with them for a good few years into their future, which includes getting their first proper job, and importantly, for advertisers, their first proper pay cheque. It’s also worth taking a look at the age banding of print audiences, which offers a bit more detail: The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. According to the recent study, 81% of monthly newspaper readers engage with the print product, with 51% reading print exclusively.
All Rights Reserved. They also consume media in different ways and amounts, and on a wider variety of devices than their older counterparts. The Times readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get the daily paper every month. "We live in 2017," customer Erin Lisette tells me, "in a day and age where there are so many different demographics reading these comics, and most importantly, children! It is also younger than viewers of CNN—including Headline News—CNBC, and those who listen to radio news/talk programming. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource for both advertisers and publishers, and also because by definition of being younger they are the future consumers of media. But based on the recent Nielsen Scarborough survey, it’s clear that newspapers remain a thriving and viable medium, and they continue to engage a larger portion of younger, affluent readers. The median age for those who read the print newspaper on Sunday (56.7) is slightly younger than the MSNBC viewer during the past 7 days (57.5). Arlington, VA 22203. Interested in telling your newspaper market’s cross-platform story? Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages.
Copyright Resource Center & Mandatory Deposit, Trump Administration’s Proposal to Limit Foreign Journalist Visas is a Violation of Press Freedom, Senator Cantwell Releases Report on Challenges to Local Journalism, News Media Alliance Statement: Senator Cantwell Releases Report on Local News, To Reap the Value of a Free Press, We Must Allow Them to Do Their Jobs, USPS Proposes Rate Changes – Minor to No Change for Newspapers’ Mailed Products. For example, the median age of those who visited any newspaper website in the past month is 41.4. In fact, digital newspaper paper readers are 49% more likely than the general adult population to be a college graduate and 43% more likely to have household incomes over $100,000. The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just five percent.
The median age for all 204,000 respondents (only adults are interviewed) is 47.6 years (see table). Read the full article here. © 2020 All rights reserved. Advertisers Privacy Policy Terms & Conditions, News Media Alliance Applauds House Antitrust Report on the Big Tech Platforms - Read more. Readers, whether print or digital, are still more likely to be college graduates and have annual household incomes over $100,000 than non-readers. All Rights Reserved.
And a person who uses both print newspapers and engages with newspaper digital content is younger still, at 49.6 years. Newspaper digital platforms engage adults whose average age is younger than that overall online population. Numbers, Facts and Trends Shaping Your World. During their formative years those older audience members developed different consumption habits to their younger counterparts currently making their way through their first 20 years of adulthood. Traditionally, newspaper audiences have been more educated, affluent and older than non-newspaper readers. As digital media have gained in prominence, newspapers have attracted younger readers. The Age increased its digital and print audience to a total of more than 4.5 million in December, its highest recorded readership. The table below provides detailed demographic information about Observer readers and shows how they compare to the average UK adult. If you're interested about our Cookie policy, please click the link. Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Business magazine category is fifth most widely read with a readership of over 1.1 million. Each year, Nielsen Scarborough conducts extensive interviews with over 204,000 adults across the country, in markets large and small, to collect data on media usage habits, consumption patterns and purchasing habits. The Independent audience is the youngest on average, at, Unsurprisingly The Daily Telegraph has the oldest average readership, at, The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at, The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just, The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at, The Daily Mail and The Telegraph fairly predictably have the lowest percentage of millennial audience make-up, at just, Millennials make up around a fifth of both The Times’ and the FT’s audience however, which isn’t too bad, but the Guardian, The Mirror and The Sun take home the bacon, with, The Daily Mail is the only paper to have more female readers than male ones (these stats are across all age groups), with, Things are a little more balanced at the Telegraph, Guardian and Mirror, however, while at the Sun, Times, i, and Independent, it’s a rough, With the future of newspapers rapidly going digital and publishers racing to adopt or create sustainable business models that work online, the fact that. The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. That’s particularly interesting given the rhetoric we’ve heard over the years about i attracting lots of students and younger, more engaged audiences. 4401 N. Fairfax Dr. Pew Research Center does not take policy positions. On cumulative basis across a typical week, the median age of the newspaper print audience is 53.5, younger than that for those who typically watch national/network television news (55.8) or local television evening news (55.1). This website uses cookies to improve your experience while you navigate through the website.
The total circulation in the EMEA region for Time averages about 450,000 annually.
"The continued growth in digital audiences and the strength of print audiences demonstrates there are no more-trusted media channels in the country than news media," Mr Miller said.
The median age for those who read the print newspaper on Sunday (56.7) is slightly younger than the MSNBC viewer during the past 7 days (57.5). All rights reserved. In total, newspapers reach 69% of the U.S. population in a given month. The age banding also allows us to look at the percentage of each newspaper’s audience that is under 34, which constitutes those in that magical “millennial” bracket.
Download a customizable template here. Average issue readership: 1,027,000. There’s no doubt that the newspaper industry has seen its fair share of change and evolution over the past decade or so, some of which has resulted in a loss of confidence from agencies, marketers and even researchers.
All figures are based on Sunday average issue readership.The Guardian demographic profileguardian.co.uk demographic profile, Solus = Observer readers who do not read any other quality Sunday newspaper, Bradley Wiggins capped his remarkable sporting year by taking home the big prize at the ceremony in London, A glass of wine with a rough sleeper, Santa in trunks, a thousand partying Muscovites … in a My Best Shot special, top photographers pick the image that sums up winter for them, Kimon, an eight-year-old pet female long-tailed monkey, treats a kitten as her baby in Bintan Island, Indonesia, BBC Sports Personality of the Year – in pictures, Dinner, dusk and dancing Russians: my best winter shot. You also have the option to opt-out of these cookies. https://www.nielsen.com/us/en/insights/article/2016/newspapers-deliver-across-the-ages/. The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at 45 and 46 percent respectively. This website uses cookies to improve your experience. EMMA is collated by NewsMediaWorks, whose members include publishers such as Nine Entertainment Co (owner of this masthead), News Corp and Seven West Media.
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