'Original' is perhaps a term wrongly applied since it is based on the queen of romance Jane Austen's Emma (1815) . . In fact, the role won her the 1994 MTV Movie Award for "Best Villain" and "Breakthrough Performance". She goes through a spiritual makeover and realizes that there's more to life than clothes and popularity before she finds the boy of her dreams. However, Tai sparks up a romance with cheerful skateboarding stoner Travis Birkenstock (Breckin Meyer). 3. In addition, the film’s target audience of teenage and tween girls notably did not pick up on many of the film’s sly references. Find out more about how we use your information in our Privacy Policy and Cookie Policy. | Though good-natured, Cher is naive and caught up in a superficial lifestyle revolving around expensive clothes and the social hierarchy of her high school. The director has made it that with or without prior understanding of Emma, Clueless … Paramount and MTV share a parent company in Viacom, leading to a synergy that helped align the film’s aesthetic spirit with its target audience. Why should your audience spend two hours watching your movie? What they are like, what they are after in CBD products, and what makes them tick. As a business, being clueless about something as important as this is a … They are very successful, but Cher realizes that she needed a makeover herself in a spiritual way.

Taglines | Cher Horowitz and her friend Dionne, two of the most popular sophomores in school, play matchmakers for two teachers. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. When she can't get a teacher to give her a better grade, she and her friend Dion match him up with another teacher to make him happier... and maybe a but laxer on his expectations. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Tai Frasier (Brittany Murphy), a grungy artist with a trusting disposition and a clueless grasp of high school popularity, transfers to Cher's school. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. When a girl named Tai transfers to Cher's school, she and Dion give her a makeover and attempt to find her a boyfriend. You can change your choices at any time by visiting Your Privacy Controls. Revisit your UVP, knowledge of your target audience, and set clear goals that will form the foundation of your brand strategy.

Seeing herself as a matchmaker, Cher first coaxes two teachers into dating each other. Her best friend Dionne (Stacey Dash) has a similar outlook on life, though she dates a high school boy named Murray (Donald Fasion), which Cher claims is a pointless endeavor. You can change your choices at any time by visiting Your Privacy Controls. Inspired by their success, Cher takes under her wing Tai, a "clueless" transfer student.

While these are drastic examples, many entrepreneurs, especially in startups, can't identify their target audience. What makes your movie different from competing movies? Her external demeanor at first seems superficial, but rather it hides her wit, charm, and intelligence which help her to deal with relationships, friends, family, school, and the all-important teenage social life. Plot Keywords Shallow, rich and socially successful Cher is at the top of her Beverly Hills high school's pecking scale. 1. Who is your primary target audience? The movie’s target audience might not have spent weekends poring over the pages of 19th-century mannered comedies, but Clueless slapped a plaid skirt … To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. 2. The soundtrack appeals to the target audience because they are upbeat and fashion orientated. Ex: Our movie is about zombies that attack ninjas. Synopsis We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Amy Heckerling’s Clueless is a modernized twentieth century Emma which can be viewed in many different aspects. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. Find out more about how we use your information in our Privacy Policy and Cookie Policy. Cher and Dionne befriend Tai, and decide to give her a makeover to improve her social standing. Cher, a high school student in Beverly Hills, must survive the ups and downs of adolescent life.

Ex: Mid-west, male college kids who love zombie movies. Craft a message for your brand that resonates with your target audience. One day, they spot a new girl at school, Tai, and decides to do a makeover on her. Cher and Dionne are best friends who live in Beverly Hills. With this makeover, she learns about caring for others, going through pain, and love.

HuffPost is part of Verizon Media. Several misfires take place, due to poor communication, before she finds the Baldwin of her dreams. When romantic high-school comedy Clueless (1995) was released, it was immediately vaulted into cult-status and firmly stapled as one of the most original teen-flicks of the 1990s. Cher Horowitz (Alicia Silverstone) is a wealthy, popular 15-year-old living in Beverly Hills with her widowed father, Mel (Dan Hedaya), a successful and high-paid lawyer. Cher soon realizes that she wants a boyfriend herself, but no one seems right. | “Clueless” is about self-worth and companionship — hardly trivial topics.

Cher is rich, pretty, blonde, popular and knows how to talk anyone into doing just about anything. Parents Guide, Michael Kaminsky . HuffPost is part of Verizon Media. The nasty little role did not impress the critical establishment but it wowed its target audience: teenagers. They are popular, rich, pretty, and charming. Again, you should know the ins and outs of your target customer. Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! Heckerling’s lingo masks some subversive humor, as her script refers to periods as “surfing the crimson wave” and the scene in which Tai excitedly exclaims that the students “got Coke here!” While trying to make an advantageous match for Tai, Cher attempts to find a boyfriend of her own.

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